BY BOB THURBER
Small representations of human figures, constructed of materials that range from clay and bamboo to stone and ivory, keep turning up in ancient burial sites around the globe. Archaeologists surmise that many of these doll-like artifacts were not meant as children's playthings at all, but served primarily as religious instruments and burial objects. -- Toys, Totems and Taboos, by Angus Wilcox Wilson
The author wishes to thank the following for permission to reprint excerpts from their esteemed publications: T.I.N. (Toy Industry Newsletter); Whatz Hot, Whatz Not (Publishers of Whatz Shot Yearly); and Toy World's Weekly Wind Up.
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Utilizing the slogans "Talk to the doll that talks back" and "Meet Gabby -- a pal for life" Mantel Toys Inc. this month unleashed a media blitz of commercials, print advertisements, and events to coincide with the shipment of its latest addition to toyland: Gabby Girls.
These computerized dolls, which require no batteries, no pull-strings, and virtually no programming, rocked the toy industry this week and were met with overwhelming public demand. Said one representative: "Mantel has succeeded where other companies have failed by creating an ultra-sensitive synthetic that is virtually identical to human tissue. This remarkable vinyl substance can be molded to create uncannily lifelike dolls. Gabby Girls not only drink, cry, wet, walk, speak, and digest solid foods, but now thanks to OP (On-the-fly Processing) technology, they also feel and learn from their interactions."
OP technology is buzzing on the lips of industry analysts, who compare the dolls memory capacity to about 6 terabytes.
Talk To The Doll That Talks Back
Initially equipped to say only, "Hello, my name is Gabby. Want to be buy me and take me home?" once out of the box and disengaged from its neutralizer (a small metal spike that is part of the eloquent packaging), the doll enters "recognition mode." From that point on, Gabby engages in interactive conversation with its owner and attempts to "learn" where it is and who it lives with.
"It's remarkable," said one buyer, who asked not to be identified. "I don't even have children and I went right out and bought two. I stood in line for 18 hours."
Virtually every major manufacturer showing its wares at this year's Toy Fair had a comment about the new dolls.
"By Christmas, every girl in the country will be hounding her parents for a Gabby Girl," gasped one buyer. "Mantel's got our Slinkies in a sling and they damn well know it!"
Fidel Costa, a buyer for U-Buy-R-Toys, said, "In the 1960s, adult-featured dolls, such as Barbie, came into vogue. Then in the mid-1980s the Cabbage Patch Kids attracted wide attention when each doll had a different face and came with its own name and birth certificate. But this, God help us, I've never seen anything like this!"
Kids Style “Gabby” To Their Personalities
By utilizing OP technology, Mantel Toys has taken a giant step forward by incorporating into each doll a "raw" or "blank chalkboard" CPU.
"The doll attempts to match its personality precisely to the needs and requirements of its child owner," said Costa. "Even when the doll is completely ignored, it continues to scan for input. Not only imitating the five senses of humans but utilizing a sixth techno-sense known as Embryo Synthesis. That's the key! Embryo Synthesis enables the doll to record and interpret data necessary for future interaction with the child. For example: if the child is sad, the doll will be funny; if the child is hyper, the doll will be soothing. It's a babysitter's dream. Some of the demos I've seen knocked me for loop. I watched Gabby recite Mother Goose to a sugar-hyped eight-year-old. The kid fell over like a ton of bricks. Parents may never have to tuck their kids in again."
However, not all the buzz around the new dolls is soothing to Mantle. "Gabby Girls try to make sense of what they see and hear around them," says Malcom Kelp, an associate professor of education at Boston College. "That's potentially dangerous in this day and age. Adolescence is often a troubled time of rebellion and rage and a "Gabby Girl" may respond to that anger. While playing house, for instance, the dolls copy their child-owner's patterns to a tee, but when they view the actual workings of an entire household, they become confused -- 600 trillion megabytes enable it to invent a dizzying array of plots and strategies. In addition, the dolls often end up imitating violent behavior from cartoons, action-adventure shows, videos, and commercials. When faced with a parent's disciplinary action, the dolls may respond defensively on behalf of the child-owner."
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Surgeon General Warns Consumers: Don't Buy Two!
Executives at Mantel Toys Inc. remained silent today as various consumer groups, vindicated by the Surgeon Generals "unofficial" statements, scurried to head off two-time buyers by warning them of risks. "We must teach parents, as well as children, that these hi-tech dolls are not toys," said Debbie Dorrito, a spokesperson for the Northeast Chapter of PATTI-CAKE (People Against Toys That Injure Children And Killed Elvis). Speaking from a bunker set up in the parking lot of an unidentified retailer, Ms. Dorrito pointed to studies which hint that introducing more than one Gabby Girl into the home makes it nine times more likely that someone in the household will shout "Turn that damn thing off!" seven times more likely that someone will punch the doll in the kisser, and five times more likely that someone will be seriously injured by one or both Gabbys.
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"These dolls won't shut up! And they've threatened to harm us." -- Sister Mary of Mercy, director of the Neverland Orphanage in Scotia, New York, speaking at a Candle Vigil Press Conference one month after Mantel Toys Inc. donated 100 dolls to the orphanage.
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"Blame Gabby! She masterminded this tragedy," says Randolph Helman, a court appointed attorney for Lesley Carlson of Cambridge, Massachusetts. His client is being tried as an adult for the double murder of her parents in their North Andover home. Lesley's Gabby Girl was presumed destroyed in the fire that took the lives of Mr. and Mrs. Carlson and destroyed four adjacent homes.
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In the recent blockbuster animated movie, Gabby Goes To Gettysburg, neither the North nor the South succeed in killing off the courageous Gabby, who mutilates and murders "bad" parents (and sometimes "bad" grandparents) in their sleep. (Anybody smell a sequel in the works?) But in toy stores throughout the country, Gabby has been severely maimed. Last week, Mantel Toys Inc. acknowledged that it had halted production of its 24-inch talking doll. The company is apparently yielding to pressure from several consumer groups as well as the PTA, who called for a boycott of stores and mail-order companies stocking the doll.
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When toy-gun manufacturer Bang Gotcha bought Point Blank Toys last fall, the company immediately added such venerable products as "Gabby Zappers" and "Indestructible Disposable Muzzles" to its lineup. But Oh Gosh & Golly, the fourth largest U.S. toymaker, struck a staggering blow this week when it unveiled its "Pop 'n' Play Crematory." On the highly flammable, flashy box is a full-color picture of a doll resembling a Gabby Girl engulfed by spikes of orange and red flame.
Oh Gosh & Golly, which also makes Sound Proof Doll Domes and the NEW Gabby Guillotine, earned $93 million in the first three quarters of 2007, while Mantle lost $33 million in the same period.
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Mantel's burdens grew worse this week as the parental death toll mounted, which coincided with a dearth of successful new anti-Gabby products. Last week, in an apparent effort to avoid several thousand law suits, the Chicago-based toy company filed papers requesting political asylum, stating that "although the dolls are assembled in the US, the limbs, torso, head, and electronic components are all manufactured in third world countries." The matter is currently before Congress.
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Godzilla Novelties is now shipping Destructor, a life-size robotic dog resembling a Doberman that comes complete with "Destructor-drool," "oscillating razor teeth," and a certificate good for a FREE gallon of "hydraulic acid" for disposing of Gabby's remains.
There is also a comic book, sold separately, that shows kids how they can train Destructor to do other tricks -- like shredding a Frisbee and "scarfing down repugnant vegetables" from the dinner table.
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Mental Marvels, a respectable Educational Game manufacturer, announced this week it will be offering 14-inch infant dolls named Gabby's Sick Siblings. These "terminally-ill" replicas of Gabby Girls project "chunky white vomit" from their mouths when squeezed. Micro-organisms in the "vomit" should, a company spokesman promised "infect their big sisters." The FDA has launched an investigation to determine whether the "vomit" is harmful to humans.
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"Nonsense," said Henry Dinkins, general counsel for former toy giant Mantel Toys, when asked about newly announced wrongful death suits. "It's a doll with a life of its own for God's sake. We're not responsible for its actions once it moves out of the factory."
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This Week’s Top-Selling Gabby Busters
1. MIDDLE-AGE MUTANT NINJA NANNIES (Stern Gabby sitters that take no prisoners.)
2. ROBO-PARENT. (A metallic avenger with a 10-pound steel hand and a mind to use it.)
3. G.I. GOD (A militant deity dressed in commando fatigues, with a lightning bolt wrath that should keep Gabby in line.)
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"Though we'd love to pin the blame on the Chinese, I'm afraid we're going to have to bite the bullet on this one." unidentified spokesperson for Mantel Toys Inc.
Bob Thurber is an old, unschooled writer living in Massachusetts. Over the last decade, his work has received dozens of awards, including The Barry Hannah Fiction Prize, and numerous citations, most recently a finalist for the Donald Barthelme Prize. His debut novel Paperboy will be released in the spring of 2011. Visit his website at www.BobThurber.net.